Spring-like temperatures are here and many people will soon be heading into tanning beds.
Today, the Tanning Industry is launching a campaign to say there is no scientific evidence that tanning causes melanoma. But some experts are heating up the debate.
On television and in print, the indoor tanning industry is trying to turn up the heat, challenging the medical establishment's view of tanning.
"Dermatologists, the sunscreen and cosmetic industries have tried to say that somehow moderate tanning causes melanoma, which is just not true," says Sarah Longwell of the Indoor Tanning Association.
Skin cancer survivor Emily Konesky disagrees.
Two years ago, Konesky fought off advanced stage melanoma - cancer she says her doctors attributed to her tanning salon habit, which was four times a week on average.
"It is not natural for a 19-year-old to be diagnosed with cancer that takes 30 to 40 years to develop," she says.
"The ad misrepresents scientific fact, says David Laffell of Yale Medical School. "Ultraviolet radiation from the sun and from the artificial bulbs that are used in the tanning parlors can lead to skin cancer."
Experts say you can get all the vitamin D you need from your food and just a few minutes of sun a week.
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