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Google recently rolled out Panda version 3.7 and affected very few searches. Things may seem momentarily benign in the SEO industry, but vigilance is still in order. Internet marketing master James Schramko issues an update on the status quo as well as tips on how to keep peace with the premiere search engine.
Sydney, Australia (PRWEB) June 16, 2012
Google Panda 3.7 was recently released and hardly even caused a ripple in comparison with the waves of de-indexing its earlier versions caused. It seemingly serves as a mere reminder of what Google wants, which is to return the most relevant results.
“It has affected less than 1% of all searches,” reports Internet marketing industry leader James Schramko in his latest SEO news update posted on SuperFastBusiness.com. “So hopefully you won’t have seen too much shift from your own site especially if you’ve been following some of the tips that we’ve issued each week from this site.”
With regards to how he and his team are coping with the regular algorithm updates from Google, Schramko gives a workflow update. “I’m pleased to let you know that our business is now able to keep up with the work. We certainly got swamped after the blog networks were slapped by Google because a lot of our competitors had set up small operations and were posting customer content out to blog networks like BMR and other blog networks. Now, of course, that worked until it stopped working.”
In relation to this ill-fated practice, Schramko points out the need for either a private network or an access to other powerful, but tightly controlled social networks. “I guess that has been the fundamental success of our business,” he says. “We have access to over 1000 social properties and we have over 1000 private assets that we develop and groom.” He refers to real websites on which his team is able to put content.
Schramko moves on to discuss what the release of Panda 3.7 indicates. “The long term content sticking in the search results is going to be determined by the quality of the content,” he explains. He stresses on the importance of readability, warning against content that’s too technical or grammatically complex.
“Of course you want to check your spelling and grammar and make sure that it’s good. I was just training with our article writers and all of them worked for creative writing jobs, so they actually put a lot more thought and research into the writing. That’s why we get so many compliments on how well the articles and press releases are written.” They are certainly in a different class from the pieces churned out by cheap SEO suppliers. Schramko admits paying more per article, but at the end of the day, the result is quality content that is five to ten times better than what is expected from an ordinary supplier. “That is the foundation for what we go out and put onto websites.”
Still related to content, Schramko has the following advice about blog categories: “If you have a blog, I suggest that you only tick one category. These days with Penguin, it’s important to reduce down that onsite duplication or crossing over of the same keywords, so I suggest that you use just one category and a small amount of tags and get rid of all those plugins that are hyperlinking keywords between each other.”
Schramko also has advice on outbound link ratio. “You don’t want to have too many links pointing away from your site,” he says. While blogs used to display virtual link farms on their pages, these days that’s not a good idea anymore.
The smart things to have on blogs these days are social sharing widgets, such as those of Google+1, Facebook and Twitter. “Your content should be good enough that people want to share it, especially if you’re putting custom images and infographics,” maintains Schramko. He follows with this instruction: “Make sure that when you are getting links to your site that you mix up the anchor text.” Saturating one keyword is unnatural and can cause a site to rank poorly. Schramko shares that he likes the shotgun approach now, which means linking up to several different words on different pages of a site and rotating them. He also suggests changing keywords often to stay out of trouble.
Schramko’s SpaghettiBowl.com team accomplishes all the things he advises and more. Before he wraps up the news update, he invites, “If you need help from our team, if you’ve got a current package, just ask them to have a look at your site. We can check things like density keyword ratios and, of course, keep an eye on how your site’s ranking.”
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