The drive-thru was been packed solid all day long with folks who said they were there to protect free speech.
"I'm just here to support free speech," said one man.
"His right as an American for freedom of speech," said another.
"The deeper issue is free speech," said one woman.
But for William Poire, free speech was just the window dressing.
"This has nothing to do with a protest against freedom of speech, or necessarily even Chick-fil-A, but rather the concept that it's ok to tell someone who they can and can not marry," he said.
Support of that issue, of Dan Cathy's stance against gay marriage, wasn't hard to find.
"I happen to be of the same opinion of the owner of Chick-fil-A," said Donna Smith.
And if that's the issue, then the line of customers in the drive-thru looked like more than just Chick-fil-A lovers to 16 year-old Kayne Madison.
"I see a lot of closed minded people," he said.
He purposely choosing Arby's next door, as his own protest.
"If you're going to be against gay marriage you might as well be racist because it's almost the same thing, you're denying two people getting married, it's like denying a white and a black getting married," he said.
And if that's the issue then there's a whole debate about discrimination.
"He didn't say he wouldn't, that he hated anybody, or wouldn't hire anybody because of their sexual preference," said Gary Snyder.
"They've been clear for that for years that they felt like if you were an openly avowed homosexual, those are their words, not mine, that you really shouldn't be working there," said Toby Jenkins of Oklahomans for Equality.
A can of worms at Chick-fil-A, with more issues brewing that items on the menu.