The streaming movie business gets bigger Thursday.
Toys 'R' Us will launch toysrusmovies.com. The new digital service will offer 4,000 movies and TV shows geared toward children. It will not be subscription based, instead customers can pay per rental or download.
Prices are on par with those at Apple's iTunes store for $2.99 for a 24-hour movie rental and $1.99 for a TV show rental.