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SOURCE Fresh To Order
The "Fast Fine" Restaurant Featuring A Premium, Fresh Menu Recognized as a "Hot Culinary Concept"
ATLANTA, Feb. 28, 2013 /PRNewswire/ -- Fresh To Order (f2o) has been named one of Nation's Restaurant News 50 Breakout Brands for 2013. The industry-leading publication, NRN, annually profiles emerging restaurant concepts offering innovative experiences and cutting-edge cuisines that stand apart from the competition. NRN's editorial team, which praised f2o and its "fast fine" restaurants, which serve freshly made, higher-quality food in 10 minutes for about $10 per person, singled out 50 concepts which have demonstrated distinctive positioning and a growing fan base.
"NRN's nationwide network of editors scouted their regions looking for unique up-and-coming brands to include," says Robin Lee Allen, Executive Editor, Nation's Restaurant News. "The criteria to qualify as a 'Breakout Brand' were both concrete and intuitive. Brands had to range in size from a couple of units to 75, have an interesting point of differentiation and have demonstrable expansion plans."
The Atlanta-based eight-unit concept, which is uniquely positioned between fast casual and fine dining, has recently introduced a new prototype in an effort to keep the concept's environment as fresh as the food. In its January 28th issue, NRN cited three-primary breakout factors differentiating f2o from other concepts in its category. Offering meals and experiences with a "Healthful Bent," fitting into a "Hot Culinary Niche," and serving "Premium Products" help distinguish f20 from other restaurant chains. With same-store sales growth of more than 10% per year for the past three years, f2o provides the appeal of high-end casual dining food, which is created by chefs, with surprisingly low price points.
Founded in 2006, Fresh To Order, which specializes in flavorful, fresh and affordable traditional favorites with a creative twist, is actively pursuing franchisees in Georgia, Alabama, Tennessee, Florida and the Carolinas. This year, f2o will open up markets in the mid-Atlantic and lower Midwest. For more information, visit www.freshtoorder.com or www.facebook.com/fresh2order.
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