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Websites are key online destinations for market-leading forklift truck brands Hyster and Yale
NASHUA, N.H., March 20, 2013 /PRNewswire/ -- Culminating an in-depth project to consolidate multiple websites for their market-leading Hyster and Yale brands into two internationalized sites, NACCO Materials Handling Group (NMHG) has launched two new websites, www.yale.com and www.hyster.com, on the Ektron web content management platform.
NMHG commissioned Ektron Elite implementation partner Realise Digital to design and implement the Hyster and Yale sites. The design from Realise Digital ensures consistency across brand and messaging and allows for better conversion, marketing agility, improved SEO, a lower total cost of ownership and easier maintenance by the NMHG marketing department.
"We're a global organization that operates in Europe, Middle East and Africa, the Americas, Asia Pacific, and China," said Kate Pointeau, Brand Manager for the Hyster brand and lead for the site project. "The two brands need to be positioned very distinctly and differently in the market. We wanted to create a different customer experience for each brand, consistent for each branch at a global level but personalized to each region. "
Ektron Smart Forms are used extensively in the Hyster and Yale sites, especially in the "Product Selector" section. Smart Form templates simplify web page creation for NMHG by separating content creation from its ultimate presentation and help Hyster and Yale site managers maintain consistency and branding across every page. Ektron PageBuilder templates were created for marketing and landing pages, affording site managers flexibility within the existing design framework. Another showcase feature of both the Hyster and Yale sites are regional and multilingual capabilities, the sites having the capability to switch content and language dependent on the visitor's selection.
For more information on the NMHG implementations, visit http://www.ektron.com/Case-Studies/NACCO-Materials-Handling-Group--Creating-a-Global-Platform-with-Ektron/
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.
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