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NEW YORK, Sept. 5, 2013 /PRNewswire/ -- Siegelvision, the consultancy founded by renowned branding leader Alan Siegel to bring clarity to communications and customer experiences, today announced the addition of a complete team of specialists in simplifying communications that build closer relationships between organizations and their constituents.
"We are delighted to strengthen and deepen our commitment to clarity with the addition of four key experts in the field," said Siegel, who is a pioneer in simplifying communications for corporations and governments. All of the new team members have worked closely with Siegel over the past twenty years in his previous company, brand consultancy Siegel+Gale.
Irene Etzkorn, Chief Clarity Officer for Siegelvision, is one of the nation's leading experts on plain language writing and is frequently cited regarding the business benefits of clarity. She co-authored with Siegel the recently published book, Simple: Conquering the Crisis of Complexity, which was reviewed by The New York Times and covered by The Wall Street Journal. Ms. Etzkorn led the team that transformed the IRS correspondence systems driving both significant cost reduction and increased taxpayer compliance. Ms. Etzkorn also pioneered breakthrough programs for companies in the insurance, brokerage, hospital systems and telecommunications sectors, including Chubb, Allstate, Edward Jones, the Cleveland Clinic and AT&T.
Joining Siegelvision with Etzkorn are Charlene Raytek, Strategy Director; Nancy Frank, Senior Vice President; and Christine Mauro, Creative and Digital Strategy Director. The team has an exemplary track record of implementing all dimensions of simple, clear experiences including communications strategy, information architecture, data visualization, writing, design, governance and marketing for companies as varied as Merrill Lynch, United Airlines, Nationwide and Florida Power & Light. Their skills complement and reinforce the Siegelvision team who deliver brand strategy and positioning, naming and architecture, identity design and messaging.
"We are delighted to join Alan again," said Etzkorn. "His passion for simplicity is an inspiration for all our work, and his team of handpicked professionals exude the talent and verve Alan has always exemplified. We're all very proud to work for a company committed to "Clarity Above All."
Siegelvision, literally and figuratively, has written the book on conquering the crisis of complexity in business. We are a corporate identity and content simplification consultancy built around a very simple brand building philosophy - "Clarity Above All." Clarity is the indispensible but often overlooked bridge between corporate good intentions and sustained audience response, and is at the core of everything we do for our clients.
Organizations rely on us to define and then bring to life a brand's position within its competitive set, and to audit and simplify the communications platforms and content that collectively shape an overall brand experience. We partner with our clients on any number of brand levels, and in every instance, our end game is unchanged-to spark understanding, generate acceptance, and promote strategic growth.
Founded by renown branding pioneer and author Alan Siegel, Siegelvision's clients comprise a rich diversity of companies, thought leaders, not-for-profit causes and creative forces in unique sectors. They include NPR, Hay Group, New York University (NYU), Lupus Foundation of America, Cornell NYC Tech, and Sonifi (formerly Lodgenet).
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