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SOURCE Advertising Specialty Institute
The digital revolution and philanthropic efforts are making T-shirts a saving grace
TREVOSE, Pa., Oct. 28, 2013 /PRNewswire-USNewswire/ -- A new report from Wearables magazine says the digital revolution and philanthropic efforts have turned the perennial T-shirt into today's go-to charity fundraiser.
According to Wearables editor C.J. Mittica, the golden age of charity shirts has arrived, fueled in large part by digital word of mouth and lightning-quick turnaround times on printing and shipping that give donors an instant reward for their good deeds.
"The rise of e-commerce, crowdfunding and social media have allowed both charities and the disadvantaged themselves to cut through societal layers to directly reach others who can donate with the click of a mouse," said Mittica, whose magazine covered the trend in "Wear and Care."
Recent examples of the trend uncovered by Wearables include:
According to ASI, T-shirts represented $2.7 billion of the promotional products market in 2012, or 13.8% of the total sold. All told, 44% of U.S. consumers surveyed for ASI's 2013 Global Advertising Specialties Impressions Study own a promotional shirt.
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.
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