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NEW YORK, Oct. 29, 2013 /PRNewswire/ -- As the nonprofit sector continues to face challenges in attracting new, profitable audiences, such as younger or higher value donors, they must integrate programs across both offline and online marketing programs. To help guide organizations, Paradysz, and their digital counterpart, PM Digital, today announced two strategic enhancements, including the addition of Bethany Bauman to the role of Vice President, Nonprofit Digital Strategy as well as a new forensic audit specifically built to address optimization across channels.
Bethany joins the agency with a long history of building and managing digital programs for several leading national nonprofit organizations. She also brings a background of deep and diverse multichannel experience, including overseeing eCRM, Online, and Event programs for some of the most recognized charities.
"Bethany is a proven talent in the nonprofit space," said John Ernst, chief strategy officer for the agency's nonprofit group. "She will be an integral part of helping our clients diversify their fundraising portfolio with smart, well-designed programs geared toward cultivating new and high value audiences, like sustainers and younger donor populations through integrated, multichannel programs."
Under Bethany's leadership, the agency will offer in-depth, diagnostic assessments of the market, as well as an audit of fundraising programs across all offline and online channel efforts to help generate awareness, engagement, conversion and loyalty across targeted donors groups. This assessment lays the ground work for program roadmaps that identify key multichannel initiatives, including the ability to: increase program efficiency by leveraging simple low-cost online efforts, create new program investment funding, and improve market positioning against competitive organizations. Most importantly, the agency will focus on identifying the optimal audiences to develop and expand digital marketing efforts across younger donors, high dollar donors, high LTV donors, and monthly sustaining donors.
With 23 years of direct marketing experience teaming up with many of the world's most recognizable charities, these announcements further solidify Paradysz as an industry leader in the nonprofit sector.
About Paradysz and PM Digital
With its direct and digital businesses, Paradysz's core capabilities are understanding, targeting, acquiring, cultivating and optimizing customer value for its clients. Through comprehensive experience in multiple media channels, including direct mail, print, search, social, display, email and mobile, as well as strategic and creative /web development capabilities, the company leverages proprietary research tools and an obsessive focus on performance to help clients make the most informed marketing decisions. With a client list that's a Who's-Who of premier nonprofit and commercial organizations, Paradysz has continued to grow its reputation as one of the industry's critical thinkers and leaders.
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