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NEW YORK, Dec. 9, 2013 /PRNewswire/ -- A huge lack of transparency of online business and restaurant reviews was revealed back in September 2013 when 19 companies were fined $350,000 in the state of New York for providing fake reviews on Yelp and Google. As a result of this, a new online platform, iTrueReview, has been launched for capturing customer reviews before they leave a business. It is a reversal of the usual opt-in review process, gained through direct interaction between customers and wait-staff, and is proving to be more transparent, trustworthy, and accurate, allowing companies to be instantly more reactive, which is great for business.
The iTrueReview system means that responsibility for capturing customer experiences stays with the business, instead of being left to the customer to go home, find a review website, and type up their thoughts. The opt-out process is not only more fruitful – in terms of the numbers of reviews – but it's also more balanced and more useful overall for customers.
Michael Shivili, CEO of iTrueReview said, "Our goal is to be the best at online reviews and the best source for customers to go to." Having been a restaurateur for over 15 years, Mr. Shivili has taken his belief in honest business reviewing to the next level by developing this genuine table-to-online review platform.
Name: Michael Paz
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