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SOURCE Medifast, Inc.
Strategic partnership with Medix expands distribution of weight-management products
OWINGS MILLS, Md., Dec. 9, 2013 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced today the opening of a Medifast Weight Control Center in Bogota, Colombia.
The new Center in Bogota will open as a part of Medifast's strategic partnership with Medix, a leader in pharmaceutical obesity products. The partnership provides Medifast the opportunity to expand distribution of its products throughout Mexico, Central America, and South America, through both retail centers and Medix's existing physician network. Medix opened its first Medifast Weight Control Center in Mexico City in September, and this is the second of approximately 30 Centers Medix plans to open over the next several years.
"Colombia has a growing population seeking to lose weight and improve their overall health," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. "Together with Medix, we're proud to now be able to offer weight management options to support a healthier lifestyle."
More than 60 Medifast products have been approved by INVIMA, the Colombian regulatory commission, and several prominent Colombian physicians are ready to incorporate Medifast into their recommendations for clients and patients as needed.
"Medifast's scientific approach to weight management offers our clients a program that is safe and effective to help them reach and maintain their ideal weight," said Carlos Lopez Patan, Medix Chief Executive Officer. "We are pleased to offer the Medifast program to our clients, and we look forward to much success."
Medifast products and programs have been recommended by more than 20,000 doctors since 1980.
Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the Web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto www.MedifastNow.com.
Medix is a leading pharmaceutical manufacturer and distributor in Mexico with over 55 years of experience, specializing in comprehensive health care solutions to aid in the struggle against obesity. Medix offers a wide range of weight control products and has also recently expanded into additional countries in Central and South America. For more information, visit www.medix.com.mx.
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