Following an article posted on Entrepreneur, fishbat, a leading Long Island advertising agency, explains six things many brands do wrong on social media
According to a March 4th article posted on Entrepreneur titled “10 Signs You’re Using Social Media Wrong,” many businesses realize the benefits of having social media profiles. However, that doesn’t mean they are using it properly. There is a huge difference between running a social media campaign because it’s expected and running a campaign worthy of promotion.
Justin Maas, vice president of client relations at fishbat, a leading Long Island advertising agency, explains how simply putting your business on social media is not enough. “Too many times I see businesses on Facebook, Twitter, and other social media platforms, but they aren’t using it in a way that is beneficial to their business. Businesses need to create a social media strategy that helps define their brand image, and establishes a following around it. Just opening a Facebook account and posting once in a blue moon will do nothing to increase business or brand awareness.”
Maas discusses six common mistakes brands make on social media.
1. Not posting regularly. “Content needs to be consistently published to keep followers interested in your brand,” he says.
2. Doing nothing to increase likes. “If the number of likes is stagnant, the social media strategy needs to be reevaluated,” he says. “A brand should run ads targeted to their specific demographic to grow the page.”
3. No engagement with followers. “Posts should not be published and then ignored,” Maas explains. “Brands should be constantly engaging with fans and answering questions. You want to make sure you take the conversation further, leading it to a possible sale.”
4. Posts are treated like advertisements. “Posts should start conversations with followers by being informative and entertaining,” he says. “They should not be a sales pitch.”
5. Posts are not tailored for specific social media platform. “What works for Facebook might not work for Twitter,” Maas says. “Know the platform and post accordingly.”
6. Negative posts by followers are ignored or deleted. “The best way to turn a disappointed follower into a happy follower is to respond to their negative comment,” he says. “This also shows that you care and it will improve customer retention. Tell them you are sorry they feel this way and will do anything possible to correct what is wrong.”
Contact: Scott Darrohn, firstname.lastname@example.org, 855-347-4228