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SOURCE Porter Novelli
Specialty practice to provide strategic communications and marketing support for James Beard Award-winning outspoken southern chef
NEW YORK, May 2, 2014 /PRNewswire/ -- Adding to its growing roster of culinary talent, Orange Palate by Porter Novelli has signed outspoken and acclaimed southern Chef John Currence as the newest client to join the specialty practice. Chef Currence joins the rapidly expanding Orange Palate client roster, which already includes Brooklyn Brewery, Chef Kelly English, Chef Eli Kirshtein and Old Fourth Distillery. The recently-launched specialty offering within the Porter Novelli global network will support Chef Currence and the City Grocery Restaurant Group for all public relations and marketing efforts.
Revered by chefs across the country, Chef Currence is best known for both his uncompromising stewardship of southern culinary traditions, as well as his take-no-prisoners defense of the causes and issues shaping the food industry and his home state of Mississippi. Recognized for his talents as the 2009 winner of the prestigious James Beard Award for Best Southern Chef, he devotes much of his expertise and influence to serving as a sitting member of the Southern Foodways Alliance Board of Directors – a non-profit organization that studies and celebrates the diverse food cultures of the changing American South. His first cookbook, "Pickles, Pigs and Whiskey," a nod to his "three favorite food groups," was released in 2013 and is currently nominated for a James Beard Foundation Book Award for American Cooking. Currence currently owns and operates six restaurants across the south, including: City Grocery, Boure, Big Bad Breakfast (in both Oxford, Miss and Birmingham, Ala.), Snackbar and Lamar Lounge a not-for-profit restaurant that selects a new charity to donate its proceeds to each year.
"I was immediately impressed with the scope of work that Porter Novelli has done worldwide and the influence that they've had on campaigns in the past," says Chef John Currence. "I think the world of the staff that I've had the chance to meet and work with so far, and I admire the thoughtfulness, creativity and energy that they bring to this partnership."
"Bringing on someone of Chef Currence's caliber is a huge win for the Orange Palate practice, signaling the potential that this offering has within the food industry and for the entire Porter Novelli network," added Darlan Monterisi, Executive Vice President, Managing Director, Porter Novelli New York, where Orange Palate is based. "With Porter Novelli's important media relationships and deep knowledge of the food and beverage space, we have the expertise to build Chef John's 'big, bad' personality into a household brand."
About Orange Palate
A unique offering within a global PR firm, Orange Palate is a specialty asset within the Porter Novelli network that supports culinary talent and food entrepreneurs in the execution of PR and marketing initiatives that drive media coverage and brand growth. We provide strategic communications services to renowned, award-winning chefs and food entrepreneurs in launching or building food or beverage brands. For additional information, please visit www.OrangePalate.com.
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change – going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
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