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SOURCE Arctic Ease
Three Year Partnership Fuels Active Recovery for the World's Most Celebrated Endurance Athletes; #EaseIntoKona Contest Begins May 15, 2014
TAMPA, Fla. and NEW YORK, May 13, 2014 /PRNewswire/ -- Arctic Ease, the leader in cold and compression therapy and maker of the patent-pending Arctic Ease Cold Therapy Wrap, today announced a three-year partnership with IRONMAN - the largest and most iconic endurance sports platform in the world.
As an IRONMAN sponsor, Arctic Ease will be integrated into the IRONMAN® North American triathlon series. To support the active recovery of IRONMAN participants and spectators, Arctic Ease will provide cold and compression therapy sample wraps to event participants at North American IRONMAN and IRONMAN 70.3® events for the next three years. In total Arctic Ease will donate over 300,000 wraps to race participants.
In addition, IRONMAN and IRONMAN 70.3 events will feature the "Arctic Ease Cool Relief and Reunion Zone" near the finish line area where triathletes and their dedicated supporters can reunite post-race while experiencing some much-needed soothing recovery. Arctic Ease will have an onsite presence throughout the race season at the IRONMAN Village providing samples and allowing athletes to interact with their products. They will also be the title sponsor of the IRONMAN Finisher Day following each full distance IRONMAN event.
"IRONMAN is the perfect partner for Arctic Ease, as the organization promotes all of the qualities that the Arctic Ease user embodies. IRONMAN attracts and celebrates goal-driven high-achievers who thrive in high-pressure environments. The IRONMAN competitor cannot be tethered to cumbersome ice treatments while training or during recovery; Arctic Ease provides a practical solution for the treatment of their aches and pains," says Arctic Ease President & COO, Peter Costello.
"IRONMAN promotes athletic success and informed healthy preparation, both of which are in step with the Arctic Ease mission. We are thrilled to partner with Arctic Ease to help provide our athletes a meaningful product that promotes healing without comprising goal achievement," added Carola Ross, Chief Sales Officer of IRONMAN.
Arctic Ease and IRONMAN will continue their partnership beyond race days through a series of articles on IRONMAN.com focusing on recovery recommendations.
#EaseIntoKona Photo Contest – Winner Will Have VIP Access to IRONMAN World Championship in Kona, Hawaii
To kick off the 2014 event season, Arctic Ease will launch the #EaseIntoKona Contest through their partnership with IRONMAN. This contest will honor the daily tenacity displayed by triathletes – and all active adults – as they persevere to meet their fitness goals.
Starting on May 15, 2014 and going through August 15, 2014, Arctic Ease users can upload images or video to https://www.facebook.com/ArcticEaseWrap showing how they wear Arctic Ease to soothe their day-to-day aches and pains and overcome obstacles to staying active. The contest will culminate with the selection of a grand prize winner, who will receive The Ultimate Recovery Day Prize – a trip for two to the IRONMAN World Championship presented by GoPro in Kona, Hawaii on October 11, 2014. This trip will include a four-night stay in a hotel in Kona, round trip airline tickets and two VIP IRONMAN World Championship race passes.
Arctic Ease is an innovative reusable cooling wrap that provides hours of relief, all without the need for refrigeration. The product combines the benefits of cold and compression therapy with the ability for the user to remain active and mobile. In a clinical study, Arctic Ease proved as effective as the commonly used ice treatment RICE (Rest, Ice, Compression and Elevation) in reducing pain, swelling and improving mobility. And because it was more comfortable and convenient, patients kept it on longer. Arctic Ease is easy to use – simply unroll, wrap and start healing on-the-go. Arctic Ease wraps are biodegradable, eco-friendly, anti-microbial and odor-free, making this product a must have for IRONMAN athletes as well as fitness novices and every day active adults.
For more information, please visit http://www.arcticeasewrap.com.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.
About Arctic Ease
Arctic Ease, the leader in cold and compression therapy, is headquartered in Phoenixville, Pa. Solely-owned by Gawi Healthcare, LLC. Arctic Ease is the maker of the patent pending Arctic Ease Cold Wrap, which aids in active recovery by providing convenient cold and compression therapy for active adults of all fitness levels. Arctic Ease Wraps are manufactured in the US, and sold in over 7,000 stores nationwide and in Europe. Retail partners include CVS drugstores and the Vitamin Shoppe. For more information, including purchasing the Arctic Ease Cold Wrap, visit ArcticEaseWrap.com.
Manager, Client Services
CooperKatz for Arctic Ease
Director, Public Relations
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